While many people choose to have the standard business sign, there are several advantages to custom signage that can set you apart from your competition. Custom business signs can be created from any type of material and style, from wall-mounted signs to floating, rooftop, and even advanced LED lighting. Custom signage can also include everything from a website promotion to custom signs. For your convenience, here are some tips to make your signs stand out among the rest. Listed below are some advantages to custom signage.
Lighted signs – A sign that is hardly visible at night is a waste of hours of exposure. Even a small business located on a main drag can be easily missed if it is not well-lit. Illuminated signs, on the other hand, can attract new business at night or in the evening. But make sure to check the weather and lighting conditions in your area to avoid any costly mistakes. And don’t forget to include the weather and seasonality when selecting your signage!
Using signs is an essential marketing strategy. They help you reach new customers and increase brand recognition. People will stop by your business if they see a sign. If it is new to an area, people will look for it if they can find it. A well-designed sign should be colorful and crisp, and convey a message about the brand, its standards, and differentiation. Businesses that invest in signs report an increase in average sales of 10% or more.
While a business sign should be professionally installed by a Columbia Sign Company, there are several other things to consider before placing it on your business property. Your signage must comply with local zoning regulations. If your business has to meet the regulations for building or development, you must hire a licensed sign hanger. Whether it is a small business or a large company, you must hire a licensed sign hanger. You should also check with your local government for building and development regulations.
In addition to business signage for customers, employees should also receive notices from your business. You can advertise company promotions to employees by posting a full promotional calendar with the signage for each. Review the calendar with your team and empower employees to suggest promotions. Moreover, employees will be more likely to buy products or services if they know the business owner’s website and the location. You’ll be amazed at how many people will notice your signage if they can see it.
In addition to putting up a good sign, you should also consider the energy usage of your business. Signs with lights, for example, require electricity and can increase your electric bill. People often make the mistake of thinking that lighted signs use the same amount of energy as their home lights. However, LED lights are more energy-efficient than conventional bulbs, making them a smart choice for businesses. This way, you can save money on your electricity bill while ensuring your sign stays in perfect condition.