The first impression a potential customer has of your business is largely dependent on the sign that greets them. A well-designed, creative, dimensional sign tells them all they need to know about your brand in a split second.

However, for many new businesses, pricing, ordering and designing signage may not be second nature. That’s why it is important to make an informed decision about what kind of signs you need, how they are fabricated and how they are installed.

We’ve put together a 4-part series to help you navigate the process of getting the right custom business signs for your business. In this article we’ll be discussing 5 things you should know when shopping for business signs.

1. Will You Provide a Free Estimate?

Hide-away fees like design, labor and proofing can significantly add to the cost of your final sign. To avoid these hidden expenses, be sure to ask your potential custom sign maker in Fresno to include all of the costs and charges in the initial quote.

2. Do You Have a Portfolio to Showcase?

It’s not uncommon for different custom sign makers to specialize in a particular type of sign. It is best to choose a provider who has experience in your desired sign type to ensure they are able to deliver on their promise. It’s also a great idea to have the opportunity to view examples of their previous work to determine whether or not you like what they have done in the past.

3. How Long Will the Production/Fabrication Take?

When working with a reputable custom sign maker, the design/concept/approval process is a collaborative effort between you, your project manager, installation/operations and fabrication. This team approach helps ensure that every person involved in the process is on the same page and that all parties are satisfied with the result. It is not uncommon for a sign to require a few rounds of revisions during this stage to achieve the desired results. It is important to communicate clearly with your project manager throughout this process to prevent misunderstandings and delays.

4. What Are the Mounting Options?

The mounting options for your business signs will depend on where they are going to be located. For example, if your sign is to be mounted in a window or on the building itself it’s important to know if there are any structural or architectural restrictions that would limit where your sign can be placed. In addition, you’ll want to be aware of any zoning restrictions or permit requirements that might affect your sign’s installation.

Investing in the proper business signs for your company is a great way to establish your brand identity and encourage repeat customers. A well-designed, eye-catching sign will help your brand stand out from the crowd and will eventually pay for itself in increased customer traffic and sales. So when it comes to business signs, never settle for less than the best. Let our expert designers at Fresno signage company get to work creating the perfect sign for your company.

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